IV - Research and Product Ranking 1_Helium 10 Keyword Research.mp4

Helium 10 Keyword Research

Objective

• We want to do research on Helium 10 to figure out which keywords we need to run PPC for, we need to rank for, all of this stuff if we want to build our listing.
• To look for the highest search volume keyword which is the most relevant to your product.
• To identify as many keywords as possible that can be profitable, that can be used to drive traffic into your listing, as cheap as possible.

Keyword Search using Magnet

1. Go to Amazon.

2. Search for your product type by entering keywords in the search field. In this example, the image below is your product.

   

3. Follow the steps in Helium 10: Magnet.

4. Sort the search results by Keyword Sales from highest to lowest.

   1. Review the results and determine what is the most common first keyword(s) used in the listings.

5. Open the first Keyword Phrase result in a new tab.

1. Review the products using this keyword. Based on the results in this example, majority look like regular wallets. If your product is not an actual wallet, this means your product is being ranked for wallet so we might not get the traffic that we want.

1. Go back to the search results in Magnet. Try another Keyword Phrase - card holder. Open this in a new tab.

1. Review the products using this keyword in comparison to your product.

1. Based on Magnet’s data, the keyword phrase ‘card holder’ has over 171,000 searches a month with more than 12,000 (keyword) sales. This shows very high searches, very high amount of sales, and it shows that it's trending up (Search Volume Trend) as well.

   Thus, this could be used as your main keyword - card holder.

Keyword Search using Cerebro

1. Go back to the Amazon search results for the keyword, card holder. Click on the Helium Chrome extension and open X-Ray.
2. Sort the data highest to lowest by Revenue.

1. Choose 10 regular Amazon products, by ticking the box on the left, with the highest revenue that are not branded and are the closest to your product.

1. With the products selected, click Run Cerebro found right above the ‘Product Details’ header. This will load all of the keywords for all of these products.

1. Based on the keywords, there are over 37,000 results.

1. Add filters to reduce the number of keyword results. Click Apply filters.

1. Based on the filters, there are only 35 remaining keywords. Sort the data by Search Volume from highest to lowest. Make the necessary adjustments to your filters as needed to further refine the results.

1. You’d notice that the remaining keywords are the most relevant to your product and the ones that you want to rank for. These are all of the main keywords that we want to include in your listing - title, bullet points, enhanced band content.

2. You have the option to export the list or add it to your list in Helium 10.

   

3. Other actionable items that can be done with this data are:

   1. Create single keyword campaigns for ranking. One keyword per campaign: one broad, one phrase, and one exact.
   2. For easier keywords to rank for, you can use the ones that have lower Search Volume. But There could be even more.
   3. Create campaigns with five keywords per campaign which will be a total of seven campaigns that can be created using these 35 keywords.
   4. The top 5 or 8 keywords can be in their own campaigns and let them run. The rest could be five keywords per campaign and I would launch them.
   5. If you update the filter for Position (Rank) to 40, the search results will be reduced to 30 keywords which are highly relevant.

Amazon Resources:

1. Keyword Research and Organic Rank
2. Helium 10: Cerebro