I. Login to Helium 10

1. Go to the Helium 10 login page.
2. Log in using the credentials provided for this software.

II. Install the Chrome Extension

1. Go to the Helium 10 Chrome Extension Installation page.
2. Click Install.

III. X-Ray - Amazon Product Research

1. With the Amazon search results page open, click the Helium 10 icon on the right side of the page.
2. Click Xray - Amazon Product Research.

1. A window will pop up showing all the products based on the keyword search as well as other relevant information, such as:
   1. Sales - estimated number of sales over the last 30 days. Calculated as the # of sales multiplied by the price.
   2. Revenue - estimated revenue over the last 30 days
   3. Ratings - Amazon star rating
   4. Review Count - total number of reviews
2. You can sort these columns from highest to lowest to better identify the top-performing or low-performing products.

1. You have the option to modify the columns to include only specific information in your view based on your preference.

IV. Black Box

• Reduce hours of manual research into seconds. Narrow down on your winning product with unbelievable speed.
• Learn more about Helium 10: Black Box.

1. Log in to the Helium 10 website.
2. Click on Tools > Black Box.

1. Search for products by filling out the respective fields as needed. The most common ones are:
   1. Title Keywords - product title keyword search only
   2. Review Count - total number of customer reviews
   3. Review Rating - Amazon customer review from poor (1) to outstanding (5)
   4. Price - price at which the product is sold

a. Competitors

• The Competitor's tab is set up to begin a search based on an ASIN or product ID to help you identify the top competitors for products ranking on similar keywords.

1. While on the Black Box page, click on the Competitors tab.
2. Enter your product’s ASIN in the ASIN field.
3. Add filters on the different criteria available to refine your search.

b. Other tabs in Blackbox

1. The Products tab is set up for initial, broad product searches, based primarily on criteria for a specific product.
2. The Keywords tab is set up to help you find potential product niches, based on the keywords users are using to search for products.
3. The Niche tab is set up to search top products appearing for a specific search term. For example, it allows you to find products to sell within a specific niche by applying criteria to the top products appearing for that search term.
4. The Product Targeting tab is set up to help you find the products that appear in Amazon's "Frequently Bought Together" or "Customers Also Bought" sections of a product listing. You can use the results to choose which products to target in your Amazon PPC campaigns.

V. Magnet

• Magnet helps you discover the product-relevant keywords required to write effective listings and set up successful sponsored ads.
• Go to Keyword Search using Magnet.
• Learn more about Helium 10: Magnet.

1. Log in to the Helium 10 website.
2. Click on Tools > Magnet.

1. In the Find Suggestions tab, enter the keyword you’d like to search.
2. Click Get Keywords.

1. If a small window pops up asking if you’d like to run a new search, click Run New Search.

2. When the search results appear, you can:

   1. Click the ‘open in a new tab’ icon to the right of the Keyword Phrase to open the search results in Amazon using that keyword.
   2. Sort the different columns such as Keyword Sales by highest to lowest or lowest to highest based on your preference.

   

VI. Cerebro

• The Cerebro Product Rank (CPR) formula helps you leverage its highly accurate search volume data to get your Amazon product ranking to Page One.
• Go to Keyword Search using Cerebro.
• Learn more about Helium 10: Cerebro.

VII. Keyword Tracker

• Track the organic and sponsored position of your keywords as often as once every hour. Monitor all your selected keywords in one easy-to-view rank tracking dashboard.
• Track the competition and see how you stack up against their SEO strategy. See how every change affects your search terms with real-time Amazon keyword monitoring.
• Generate valuable data on the keywords you track including ranking, percentage changes, ranking trends over time, estimated monthly searches, and more.
• Go to Tracking Organic Ranking using Keyword Tracker.
• Learn more about Helium 10: Keyword Tracker.

Resources:

1. Helium 10: Knowledge Base